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    Sales Representative CV: Skills, ATS Keywords & Examples

    Sales CVs are judged on one thing first: did you hit quota? Lead with numbers and the rest of the page does its job.

    Hard skills to highlight

    • CRM (Salesforce, HubSpot)
    • Pipeline and territory management
    • Prospecting and outbound (cold calls, email sequences)
    • Negotiation and closing
    • Sales methodologies (SPIN, Challenger, MEDDIC)
    • Forecasting

    Soft skills that matter

    • Relationship building
    • Resilience and persistence
    • Active listening
    • Negotiation

    ATS keywords to include

    • quota attainment
    • pipeline
    • CRM / Salesforce
    • B2B sales
    • account management
    • lead generation
    • closing

    Sample Sales Representative summary

    “B2B sales rep with 5 years in SaaS. Hit 118% of quota last year ($1.4M), grew territory revenue 35%, and ranked top 3 of 40 reps on new logo acquisition.”

    How to structure a Sales Representative CV

    • Open every role with quota attainment (% and $) — it's the headline recruiters want.
    • Show ranking ('top 5% of reps') where you have it.
    • Name the CRM and methodology you sell with.
    • Specify deal size, sales cycle, and market (SMB / mid-market / enterprise).

    Common Sales Representative CV mistakes

    • No quota numbers or revenue figures.
    • Describing responsibilities instead of results.
    • Omitting the CRM and sales methodology used.
    • Not specifying deal size or market segment.

    See how your Sales Representative CV scores

    Upload your CV and get an instant ATS compatibility score, a match against any job description, and AI suggestions — free to start.