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    Marketing Manager CV: Skills, ATS Keywords & Examples

    Marketing CVs need to show revenue and growth, not activity. Recruiters scan for channels, tools, and numbers — give them all three.

    Hard skills to highlight

    • Channel expertise (SEO, paid, email, content, social)
    • Analytics (GA4, attribution, dashboards)
    • Marketing automation (HubSpot, Marketo)
    • Campaign and budget management
    • Conversion rate optimisation
    • Brand and messaging

    Soft skills that matter

    • Cross-team collaboration with sales and product
    • Storytelling and copy judgement
    • Data-driven decision making
    • Team leadership

    ATS keywords to include

    • demand generation
    • ROI / ROAS
    • SEO / SEM
    • marketing automation
    • conversion rate
    • campaign management
    • lead generation

    Sample Marketing Manager summary

    “Marketing manager with 6 years scaling B2B demand gen. Grew organic traffic 3x in 18 months and ran paid campaigns at a 4.2x ROAS, contributing $2M in pipeline last year.”

    How to structure a Marketing Manager CV

    • Tie every campaign to a number: pipeline, ROAS, CAC, traffic, leads.
    • Name the channels and tools you own — these are the ATS keywords.
    • Specify the market (B2B / B2C / SaaS / ecommerce) recruiters filter on.
    • Show ownership of a budget and the return you drove on it.

    Common Marketing Manager CV mistakes

    • Listing activities ('ran campaigns') with no results.
    • No revenue, pipeline, or ROI figures.
    • Vague about which channels you actually own.
    • Buzzword-heavy summary with nothing measurable.

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